It’s crazy at the shops today. It’s Friday. Black Friday! And this country at the tip of Africa, has adopted this American tradition!
It’s a recent tradition. Four years ago I experienced Black Friday in and US. Since then, I’ve noticed South African retailers have adopted this. Maybe they had already adopted this before then and I just hadn’t noticed. It’s an opportunistic time of the year for retailers.
The deals aren’t nearly as good as the ones I saw in the US even though a popular supermarket chain did markdown their nappies and washing powder by 50% and these products flew off their shelves.
But is Black Friday about getting nappies and washing powder at half-price? Or is it about getting good deals on products that normally are expensive like appliances and other electronic goods?
To be honest, I stay away from this type of commercialisation. We’ve got Christmas just around the corner.
We live in South Africa. It’s a very different place to the US. Before you hop on the Black Friday bandwagon, consider carefully who’s really gaining.