Before Facebook, Twitter, Google+ and other social media platforms, brands had to pay loads of money to market themselves.
They had to find companies whose sole business was marketing and PR. These had the skills, contacts and people to do ad campaigns, adverts and press releases. It took time. It took money. Reach was localised. Feedback loops were long.
We’re living in very interesting times for marketers. Anyone can market themselves. Social media has made it accessible and affordable. Reach is global. Feedback loops are short – immediate even!
All the specialist info someone needs is on the internet – just google and there’s a plethora of sites and blogs willing to provide info for free.
Anyone can create a video of their product and upload it to YouTube. Anyone can figure out how to make a an article, video or image go viral. Anyone can be a marketer.